Gifts@Work
Revitalizing the J-Club
By Kelly Casperson
Do you want to know where your money is going? As athletics marketing and development coordinator, I am here
to answer that question for you.
My name is Kelly Casperson. I'm a former athlete and student at Juniata. Immediately following graduation,
I started working in the athletic department. My main focus is to revitalize the J-Club. My first thoughts
were: how can I make J-Club better and how can I make this program something people want to be part of?
When I started this position, J-Club members received an informative, yet somewhat overwhelming newsletter.
I have completed an overhaul of the newsletter, which I hope is easier to read and is more aesthetically
pleasing.
Currently, receiving the newsletter and the pleasure of supporting the athletic program are the benefits of
being a J-Club member. Still, I believe when you call something a membership, there should be some additional
recognition rewards. So, this year I'm planning a student-athlete and coach “meet-and-greet,” in order to
thank J-Club members for all of their gracious support. The gathering will provide an opportunity for coaches
and athletes to get together and thank the donors for all they have done for the program.
An additional step in reimagining the J-Club will establish clear communication to members through newsletters
and personal thank-you letters. We will detail where J-Club donations are going. The unrestricted J-Club
donations go to many programs. It pays for the end-of-the-year awards banquet for all of the athletes, the
Hall of Fame ceremony and dinner, the awards the student athletes and coaches receive, the championship
banners, and the display portraits in the gym. Unrestricted J-Club dollars provide convenience, because
we can place them where they are needed the most.
Of course, J-Club members also can make a donation directly to an athletic team. These donations are just as
crucial as the unrestricted gifts. The donations go toward travel, safety-rated equipment, uniforms, food,
recruiting, and publications. The restricted dollars help relieve some of the stress that is placed on the
coaches when faced with budget issues.
I realize you are probably thinking “I know all of this, but why should I give to the J-Club?” From my
experience as a student athlete, I can assure you that coaches work very hard to make sure the teams have
good equipment, travel safely, and sufficient training to build athletic and personal strength.
I remember the sheer joy of competing at Juniata College, and I'm sure many former Juniata athletes can
share similar memories. When you donate to the J-Club you add to the joy and competitive spirit in all the
student-athletes on campus.
By initiating better communication with J-Club donors, I believe giving to the J-Club is rewarding because
you can see your money at work and receive satisfaction from knowing you made it possible for that
student-athlete to successfully compete.
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