PROGRAM OF EMPHASIS

Department: Accounting, Business and Economics

Title: Marketing

Course Number

Title

Credits

Prerequisites

Dist.

Skills

EB 101

Introduction to Business

3

 

S

 

EB 105

International Economic Issues

3

 

SI

 

EB 131

Financial Accounting

3

 

S

 

EB 236

Managerial Accounting

4

EB 131

S

CW, QM

EB 201

The Management Process

3

Sophomore standing

S

 

EB 202

Behavioral Analysis Organizations

4

Sophomore standing

S

CW

EB 210
or
MA 130

Quantitative Business Analysis I

Calculus I

3

4

Sophomore standing

S

N

QM

QM

EB 211

Quantitative Business Analysis II

3

EB 210,  MA 130 or MA 115

S

QS

EB 222

Principles of Macroeconomics

3

 

S

 

EB 223

Principles of Microeconomics

3

Sophomore standing

S

 

EB 341

Production & Operations Management

3

EB 201

S

CW

EB 351

Marketing Management

3

EB 201

S

 

EB 355

Marketing Strategies

3

EB 351

S

 

EB 357

CyberMarketing

3

EB 351 or IT 110 or IT 111

S

CW

EB 361

Financial Management

3

EB 131

S

 

EB 371

Human Resource Management

3

EB 202

S

 

EB 480

Senior Seminar in Business

3

Senior standing

S

 

CM 132

Message Analysis

3

 

H

 

CM 330

Media Analysis

3

CM 132 or CM 133

H

CW

Total Credit Hours = 59 to 60

The option of Junior Year or Semester Abroad is encouraged. Foreign exchange partner institutions are likely to offer equivalent courses for EB 222, 223, 351, 355, 341, 361, 371.

Also available:

EB 001

Non-credit Business Internship

0

Sophomore and permission

 

 

EB 490

Fieldwork in Business

2-9

Permission; with EB 495

S

 

EB 495

Fieldwork Research: Seminar

2-6

Permission; with EN 490

S

 

Suggested Schedule for MARKETING POE
Normal Start

 

Fall

Spring

First Year

EB 101, Introduction to Business (or spring)
EB 131, Financial Accounting (or spring)

EB 105, International Economic Issues (or fall)

Second Year

EB 236, Managerial Accounting (or spring)
EB 201, The Management Process
EB 210, Quantitative Business Analysis I
EB 222, Macroeconomics or EB 223, Microeconomics

EB 236, Managerial Accounting (spring or fall)
EB 202, Behavioral Analysis of Organizations
EB 211, Quantitative Business Analysis II
EB 222, Macroeconomics or EB 223, Microeconomics

Third Year

EB upper level courses

EB upper level courses

Fourth Year

EB upper level courses

EB upper level courses
EB 480, Senior Seminar

Suggested Schedule for MARKETING POE
Delayed Start

 

Fall

Spring

Second Year

EB 201, The Management Process
EB 131, Financial Management
EB 210, Quantitative Business Analysis I
EB 222, Macroeconomics or EB 223, Microeconomics

EB 202, Behavioral Analysis of Organizations
EB 211, Quantitative Business Analysis II
EB 236, Managerial Accounting
EB 222, Macroeconomics or EB 223, Microeconomics

Third Year

EB 105, International Economic Issues (fall or spring) upper level courses

EB upper level courses

Fourth Year

EB upper level courses

EB upper level courses
EB 480, Senior Seminar

Click here to learn more about the Accounting, Business & Economics Department http://departments.juniata.edu/econba/

updated 11-07

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