Marketing
Department: Accounting, Business and Economics
Effective fall 2009: Any student with a business POE of any kind must take the following core courses. This requirement applies to all business POEs, including individualized ones. The core courses must appear in the POE. The courses are:
EB 131, Financial Accounting
EB 236, Managerial Accounting
EB 201, The Management Process
EB 211, Business Statistics or an approved substitute stats course
and one of the following:
EB 105, International Economic Issues
EB 222, Principles of Macroeconomics
EB 223, Principles of Microeconomics
| Course Number | Title | Credits | Prerequisites | Dist. | Skills |
|---|---|---|---|---|---|
|
EB 101 |
Introduction to Business |
3 |
|
S |
|
|
EB 105 |
International Economic Issues |
3 |
|
SI |
|
|
EB 131 |
Financial Accounting |
3 |
|
S |
|
|
EB 236 |
Managerial Accounting |
4 |
EB 131 |
S |
CW, QM |
|
EB 201 |
The Management Process |
3 |
Sophomore standing |
S |
|
|
EB 202 |
Behavioral Analysis Organizations |
4 |
Sophomore standing |
S | CW |
|
EB 210 or MA 130 |
Quantitative Business Analysis Calculus I |
3 |
Sophomore standing |
S N |
QM QM |
|
EB 211 |
Business Statistics |
3 |
EB 210, MA 130 or MA 115 |
S | QS |
|
EB 222 |
Principles of Macroeconomics |
3 |
|
S |
|
|
EB 223 |
Principles of Microeconomics |
3 |
Sophomore standing |
S |
|
|
EB 341 |
Production & Operations Management |
3 |
EB 201 |
S | CW |
|
EB 351 |
Marketing Management |
3 |
EB 201 |
S |
|
|
EB 355 |
Marketing Strategies |
3 |
EB 351 |
S |
|
|
EB 357 |
CyberMarketing |
3 |
EB 351 or IT 110 or IT 111 |
S | CW |
|
EB 361 |
Financial Management |
3 |
EB 131 |
S |
|
|
EB 371 |
Human Resource Management |
3 |
EB 202 |
S |
|
|
EB 480 |
Senior Seminar in Business |
3 |
Senior standing |
S |
CW |
|
CM 132 |
Message Analysis |
3 |
|
H |
|
|
CM 330 |
Media Analysis |
3 |
CM 132 or CM 133 |
H | CW |
Total Credit Hours = 59 to 60
The option of Junior Year or Semester Abroad is encouraged. Foreign exchange partner institutions are likely to offer equivalent courses for EB 222, 223, 351, 355, 341, 361, 371.
Also available:
| Course Number | Title | Credits | Prerequisites | Dist. | Skills |
|---|---|---|---|---|---|
|
EB 001 |
Non-credit Business Internship |
0 |
Sophomore and permission |
|
|
|
EB 490 |
Fieldwork in Business |
2-9 |
Permission; with EB 495 |
S |
|
|
EB 495 |
Fieldwork Research: Seminar |
2-6 |
Permission; with EN 490 |
S |
|
Suggested Schedule for Marketing POE - Normal Start
| Year | Fall | Spring |
|---|---|---|
|
First Year |
EB 101 Introduction to Business (or spring) EB 131 Financial Accounting (or spring) |
EB 105 International Economic Issues (or fall) |
|
Second Year |
EB 236 Managerial Accounting (or spring) EB 201 The Management Process EB 210 Quantitative Business Analysis EB 222 Macroeconomics or EB 223 Microeconomics |
EB 236 Managerial Accounting (spring or fall) EB 202 Behavioral Analysis of Organizations EB 211 Business Statistics EB 222 Macroeconomics or EB 223 Microeconomics |
|
Third Year |
EB upper level courses |
EB upper level courses |
|
Fourth Year |
EB upper level courses |
EB upper level courses EB 480 Senior Seminar |
Suggested Schedule for Marketing POE - Delayed Start
| Year | Fall | Spring |
|---|---|---|
|
Second Year |
EB 201 The Management Process EB 131 Financial Management EB 210 Quantitative Business Analysis EB 222 Macroeconomics or EB 223 Microeconomics |
EB 202 Behavioral Analysis of Organizations EB 211 Business Statistics EB 236 Managerial Accounting EB 222 Macroeconomics or EB 223 Microeconomics |
|
Third Year |
EB 105 International Economic Issues (fall or spring) upper level courses |
EB upper level courses |
|
Fourth Year |
EB upper level courses |
EB upper level courses EB 480 Senior Seminar |
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