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Performing Arts Management

Department: Communication & Theatre Arts

". . . , every organization, arts or no, is guided by intrinsic core values. . . "

These words from Ben Cameron, Director of Theatre Communications Group, the national organization for American theatre, serve as a touchstone for the Performing Arts Management POE. How do we identify and powerfully translate the core values of a theatre’s work to the management structures, the fundraising, the marketing, and, most importantly, the audience.

The Performing Arts Management POE reflects a contemporary trend toward coupling professional preparation with liberal arts study in undergraduate colleges. The students in this POE acquire practical experience in Performing Arts Management through the real-world management and marketing of The Gravity Project (a non-profit professional theatre company in residence at Juniata), Juniata Theatre productions, and the college Guest Artist Series events. Upon graduation, students will be prepared to enter the field of Performing Arts Management with: hands-on experience in managing, marketing, and structuring a non-profit professional theatre company; strong skills in digital media manipulation for marketing; a solid foundation and experience in stage management; a strong portfolio of business skills including accounting, marketing, management structures, and fundraising; a strong philosophy for the management of performing arts organizations.

Performing Arts Management

A Designated Interdisciplinary Course of Study

Core Courses in Theatre (51 hours)

Courses in other Departments (27 hours)

Performing Arts Management POE Total (78 hours)

Course Number Title Credits Prerequisites Dist. Skills

TH 210
Living Theatre History		 3
H CW

TH XXX
Arts and Commerce (w/Dom Peruso)		 3

TH 205
Stagecraft		 4
F

Choose one of either:

Course Number Title Credits Prerequisites Dist. Skills

TH 221
Acting		 3
FH CS

TH 360
Movement and Improvisation		 3
FH

TH 361
Modern Drama		 3
FH CW

TH 310
20th Century Innovations		 3
TH 210		 H CW

Choose one of either:

Course Number Title Credits Prerequisites Dist. Skills

TH 365
Modern American Drama		 3
H CW

TH 366
Women Playwrights		 3
H CW

*TH 275, 375, 475
Performance Arts Management Lab – minimum 5 semesters, 10 credits required		 2
permission		 F

**TH 398
Professional Training Intensives – 8 credits required, minimum 4 intensives		 2
permission		 F CS

TH 180-480, 481
Theatre Arts Practicum		 1-3
permission		 FH

TH 310
20th Century Innovations		 3
TH 210		 H CW

*This will be scheduled two days/week for 2 hours/day – on the days that the Performance LAB is not scheduled. All Performing Arts Management (P.A.M.) POE students will be advised to enroll in this LAB every semester that they are enrolled in the POE. Among the topics covered in P.A.M. LAB: fundraising, grant writing, marketing for performing arts, non-profit arts management structures, digital media manipulation, audience development, community/arts interface.

**The schedule for the coursework is intentionally brief – typically two weeks – but very intense (4 hours/day minimum). Some of these intensives may also be taught with more than one artist from The Gravity Project, combining skill sets. These courses are a central feature of the Performance POE and it has proved extremely attractive to current and prospective students. Areas of study include: Skinner Releasing; Fitzmaurice Voicework; Ashtanga Yoga for performers; speech and dialect work; auditioning/career preparation; various dance trainings; clowning; scene stud

Courses from other Departments

(27 credits)

Note: all courses below are 3 credit courses

Required Courses
Recommended Courses

More Information